Zhongbao Food Brings Two New Products to Chengdu Spring Sugar and Wine Fair

The 110th China Food and Drinks Fair was successfully held in Chengdu from March 15th to 19th. Zhongbao (Fujian) Food Technology Co., Ltd. showcased its new products at the exhibition, with a booth set up in Area B of the lobby bar on the first floor of Jinyuan Hotel. As consumers increasingly demand higher quality snacks, Zhongbao Food remains true to its original aspiration, dedicating itself to the field of healthy food for decades. It continuously innovates and demonstrates its commitment as an industry cultivator and its positive outlook on the future healthy snack market.

Upgraded booth, full range of products showcased

Unlike previous China Food and Drinks Fairs (糖酒会), Zhongbao Food has implemented several strategic upgrades for this year's Spring China Food and Drinks Fair (糖酒会) exhibition.
Zhongbao Food features a large exhibition at the hotel, complete with LED screens and lightbox advertisements for extensive product and brand showcasing. Focusing on new products and targeting professional, high-quality buyer traffic, we established IP interactive displays at the exhibition site. The event also featured "Taimang (泰芒了)" small mango character squeeze toys as interactive gifts, boosting activity participation at the exhibition and effectively enhancing brand exposure through diverse methods like tasting events.

Rendering of Zhongbao Food's main venue booth.

During this Spring China Food and Drinks Fair (糖酒会), Zhongbao Food showcased a variety of new and existing products. The upgraded fruit freeze-dried coating, the "Freeze-dried Qiao Mai Series," frequently drew attention and favor from merchants due to its layered triple taste, rich, sweet fruit aroma, and eye-catching set display.

Pursuing quality, continuous innovation

In addition, "Taimang (泰芒了)," a high-end mango dried brand under Zhongbao Food, also exhibited its leading products, which have consistently performed well in the Dried Fruit category. The "Classic Mango Dried" has not only achieved remarkable results, including a single-product sales record exceeding 100 million, but has also received the "Best-selling Product Award in the Food Industry."
Building on the foundation of its classic products, Zhongbao Food's R&D team has maintained the Q-soft, sweet, and moist high-quality taste of its original offerings. At this China Food and Drinks Fair (糖酒会), they launched "Sea Salt Lemon Flavored Mango Dried," whose sweet, subtly sour, and slightly salty taste, along with its fresh and invigorating lemon aroma, also captured the hearts of many merchants at the exhibition.

Solid brand, health first

In today's endless emergence of snack brands, Zhongbao Food has determined a strategic development route of "consolidating the brand as the foundation, selecting high-quality fruits and vegetables, and focusing on healthy snacks" since its establishment.

Quality is the cornerstone of brand development, and the selection of high-quality raw materials is an effective guarantee of quality. In the past ten years of development, Zhongbao Food has insisted on building an ecological industrial chain of products. Starting from the source, focusing on the cultivation of high-quality orchard bases, and adopting a three-dimensional cooperative model of "enterprise + base + farmer" to ensure the quality of raw materials and ensure sufficient production supply.

With the iteration of production technology, production equipment, and the expansion of production plants, Zhongbao Food has achieved a qualitative leap in both product quality and product output. However, we are well aware that this is only one of the necessary conditions for enterprise development. In terms of product optimization and upgrading, Zhongbao Food carefully listens to the voices from the market, sets goals, and takes providing healthy snacks to consumers as its responsibility. Several times, it has optimized product ingredients and cleaned up the product ingredient list in product iterations. In order to bring healthy snacks to thousands of households and allow Chinese people to enjoy national brand healthy snacks.

Zhongbao Food sincerely hopes that the concentrated product showcase at the China Food and Drinks Fair (糖酒会) will allow more healthy snack enthusiasts to experience Zhongbao Food. Riding the wave of opportunity and charting a new course, Zhongbao Food is eager to build a better future with our valued merchants and welcomes inquiries from major distributors regarding agency cooperation!